HEAVY DUTY goes wild with MTV's Wild'n Out. Nick Cannon.hosts and HEAVY DUTY jumpstarts their act with celebrity gift bags for this inovative show!

WILD ‘N OUT is a high-energy half-hour of unpredictable snaps, outrageous situations and A-list musical performances that bring the street to the stage for the funniest game on television.

Every week Nick and a Celebrity Guest will pit two teams of improv experts against each other in a no holds barred comedy battle in front of a live audience. Our actors must be ready for whatever comes their way - the challenges may require them to impersonate celebrities, invent irreverent characters, or comment on any number of current pop culture happenings.

HEAVY DUTY's HandGear is featured in the July 11th edition of the Handsblue blog article, "How to be a Summer God" - Men's top ten beauty list....

"You can’t hit the beach without looking polished, and that includes finishing touches like un-calloused hands. If you have rough hands, you’ll blow your leisurely cover. This hand cream from California-based company Heavy Duty is one of the best on the market – it’s thick and rich, but it absorbs instantly, and it doesn’t need to be re-applied every 15 minutes. Happy vanilla-citrus scent, too. "

HEAVY DUTY products are featured at the MTV 2005 Movie Awards to air June 9 at 8:30 PM (ET/PT).

Mariah Carey has joined Foo Fighters and Eminem to complete the line-up of performers for 2005 MTV MOVIE AWARDS. In addition, Tom Cruise, The Rock, Iaon Gruffard, Chris Evans, Samuel L. Jackson, Michael Chiklis, Rob Schneider, and Julian McMahon have joined the star studded list of presenters. Previously announced presenters include Hilary Swank, Vin Diesel, Jessica Simpson, Johnny Knoxville, Jessica Alba, Hilary Duff, Zach Braff, Sean William Scott, Rob Schneider, Lindsay Lohan, Ziyi Zhang, Paul Walker, Jessica Biel, Billy Bob Thornton, Salma Hayek, and Katie Holmes. Hosted by Jimmy Fallon, the fourteenth annual awards show will air on June 9th at 8:30PM (ET/PT).

HEAVY DUTY participated in the 2nd Annual Love for a Cure Gala hosted by Jewels and Pinstripes on May 19th, 2005. Jewels and Pinstripes put together the lavish gift bag for Celebrities and VIPs at the Juvenile Diabetes Research Foundation Finding a Cure…A Love
Story Gala which benefited Stem Cell Research.

Some of the recipients of the gift basket include: Nikki Hilton, Robin Williams, Larry King, Dana Reeve, Elton John, Dustin Hoffmann and more! ETonline is offering one lucky winner the chance to win a gift basket from the event.

"At the Race to Erase MS benefit April 22nd, L.A.'s Century City area, VIPs like Nicolette Sheridan got gift bags..." including HEAVY DUTY products.

 

 

New Retailer Will Feature Heavy Duty Products (April 2005)

The Auto Grotto, a new automobilla store located in the historic distilery building in Toronto, Canada will be now be featuring Heavy Duty products.

HEAVY DUTY will be participating in The South Beach Wine and Food Festival in Miami Florida February 25-27th, 2005. Frances Ford Coppola and Jonathan Tisch are being honored at the festival and will be gifted with a VIP bag including HeavyDuty products!

South Beach Wine and Food Festival hosts world-renowned chefs and internationally acclaimed vintners dazzle fest-goers with their delectable treats, cooking demonstrations, wine seminars and educational discussions.

Divine Design for Project Angel Food

HEAVY DUTY will be participating in Divine Design's Project Angel Food - premier design and fashion event benefiting Project Angel Food, which prepares and delivers more than 1200 free meals to people throughout Los Angles who are living with AIDS, cancer, diabetes, and other serious illnesses.

THE STRAITS TIMES

What HE Wants…
Don't be fooled by MotorWash's packaging, which is designed to look like car wash accessories. For those wary about jumping on the well-groomed wagon, its Heavy Duty Shower Gel, $30, means you can now have a good shower and feel macho at the same time. Available at the Robinsons Christmas Village Event at the Singapore Expo from Nov 26 to Dec 22.

Co-Branding with Dodge

HEAVY DUTY has teamed up with Dodge, part of DaimlerChrysler. Starting in October, Dodge and HEAVY DUTY will be co-branding the popular JumpStart Kit.

BPMW NYC Fashion Event

HEAVY DUTY was invited to participate in the NYC Brand Pimps and Media Whores event in their NYC showroom to preview spring collections.

Editors ranging from Stuff to GQ became quick fans of the HEAVY DUTY Line.

HEAVY DUTY will be donating products for gift bags for the 10th annual non-televised, non-profit awards show in Los Angeles which honors choreographers for their work in Film, Television, Music Video, and Commercials.

General Trading Company, Chelsea, London

The General Trading Co., a well-known gift store, will be introducing HEAVY DUTY to its clients this month! It has 10,000 sq feet of beautiful merchandise in Chelsea, London. They focus on merchandise from around the world with a perfumery dept that only stocks exclusive and quirky brands at the luxury end of the market.

Nikkei Marketing Journal

HEAVY DUTY was featured in the Japanese publication Nikkei Marketing Journal 9/04 - similar to the Wall Street Journal

The article focused on how men's skin care sales were on the rise, how the baby boom generation is getting older and how they want to stay young and cool. It featured HEAVY DUTY's auto theme as an attraction for both men and women. HEAVY DUTY's success was attributed to the unique packaging and quality products.

Women's Health & Fitness

Celebrity Scoop
"As for the men in Hollywood, rising star Jake Gyllenhall is a fan of new hair care line Hamadi Beauty's pomade. Steven Tyler of rock band Aerosmith loves and uses Heavy Duty...."

-Belinda Clarke

Henri Bendel New York
A bustling cosmetics floor filled with new lines. Best gift for your mother, sister, friend: Anastasia Beverly Hills brow Kit ($85), with tools and instructions. For your father, husband, boyfriend: The macho Heavy Duty Body Scrub ($20).

Where to find it: www.heavydutyco.com; Henri Bendel, 712 Fifth Ave., N.Y.C. (212-247-1100)

Secret Beauty Treasures
The words "orange-scented" and "macho" rarely are used in the same breath. But HEAVY DUTY Hand Gear is both of those things in one package. On each tube is a picture of a woman in a sweater, tight pencil skirt, and pumps, jacking up a Cadillac. The viscous moisturizer, sold at automotive stores and museum gift shops, appeals to men and women. (Aerosmith's Steven Tyler bought the entire stock- and the display - the the American Folk Art Museum gift store in New York City.) "It's the only cream, besides prescriptions formulas, that helps my dry, flaky hands," says Jennifer Binham, a 39-yer-old from Murphys, California. "It also smells delicious, like Pixy Sticks."

Where to find it: www.heavydutyco.com; Henri Bendel, N.Y.C. (212-247-1100); select Nordstrom stores Price: $15 for a3.5-ounce tube.

Hot New Stuff
Turbo Scrub, motor wash, and auto strip. No....it's not your car. It's HEAVY DUTY skincare for men. Alexandra Volkmann created this product to wash, wax, shine, and buff your bod. She says, "We use antioxidants in all of our products and humectants to bind moisture to the skin." But it's not just for guys rocker Steven Tyler, Debra Messing is crazy for this HEAVY DUTY hand cream.

Drive buys
With this car-lover's gear, getting there really is half the fun. Give your beauty regimen some roadside assistance with a JumpStart Kit of lotion, body scrub and shower gel.
HEAVY DUTY, $25; www.heavydutyco.com

Vroom! Vroom!
Don't be fooled by the rough exterior. HEAVY DUTY MotorWash shower gel may be shaped like an oilcan, but customers don't have to get greasy under the hood to enjoy its citrus-y suds. Extracts of comfrey, calendula and elderflower soften and condition the skin and can be enjoyed by both automobile aficionados and the "mechanically challenged."

"I've created a monster," Delux Beauty creator and founder Jillian Fink Dempsey says of her husband, actor Patrick Dempsey. "He's not a beauty snob--yet--but he's getting there." Dempsey admits she's partially to blame for his newfound beauty obsessions: "I'm always testing a nail polish or a blush on him," she says, "He's forever mixing up terms: He calls nail polish lipstick and concealer lipstick -- he pretty much calls everything lipstick. And he steals all my favorite products: eye cream, body lotion, even zit cream!" So for Valentines Day, she's hitting Larchmont Beauty Center in Los Angeles. "He'd never get these things for himself, but he'll appreciate them," she says, tossing bath foam and a scrub brush into her basket. "And now he won't have to steal my products." She also loves the HEAVY DUTY Hand Gear. "This packaging is just so man-appropriate."

Fun products (Pump 'n Serve Liquid Hand Soap for example)! Weekend beauty ideas, and everything from body scrubs for SHE, to shaving cream for SHE (just kidding, geared for him, too!) Contains: Shea Butter, Vitamin E, and Aloe Vera, Grapefruit & Valencia Orange Aroma. Veggie-based Soap for $7 lathers like crazy! Cool site too at heavydutyco.com. 888-960-8900.

THE SUNDAY TIMES (January 2002)
STYLE

6 OF THE BEST LIQUID SOAPS: Pump 'n Serve Liquid Hand Soap, by HEAVY DUTY, from Pout, 32 Shelton Street, WC2; inquires: 020 7379 0379. This product comes in fun, utilitarian, retro packaging. It contains glycerine and aloe vera for maximum hydration. Fans include Britney Spears and Cameron Diaz.

TELEGRAPH UK (January 2002)
What You Want
January is always the month when everyone feels they should spend some time at home in an attempt to save, but that doesn't mean you can't enjoy yourself.

HEAVY DUTY Body Scrub and Chassis Oil at Pout. Macho-looking moisturiser and scrub should persuade even the most reluctant chap to take an interest in personal grooming.

Arise while letting the hot water hit your back. Turing to face the water, remove the mud from the face in a gentle buffing motion. Take a cotton wash towel and saturate with MotorWash from HEAVY DUTY ($18.00 for 14 oz. at heavydutyco.com). MotorWash uses a concentrated emulsion of orange, chamomile, and nettle to lander your body clean.

FINANCIAL TIMES (January 2002)

Where making up is so easy to do
Head to Nashiville, home of big hair, Dolly Parton and, more surprisingly, a huge emporium that takes the nightmare out of buying beauty. Private Edition, the largest, privately owned make-up emporium in the US (and, most probably, the world), in terms of physical size and stock size. Founded by Linda Roberts 20 years ago, it remains a revelation.
The "trends area" is stocked with all the most covetable niche brands (Trish McEvoy, Stila, Shu Uemura, Laura Mercier), plus a host of hip cosmetic lines that London's trendiest boutiques have yet to spot (Lucky Chic, HEAVY DUTY, Kiss Me Mascara). Upstairs, there are six treatment rooms for fast-track facials, waxing, glycolic peels and microdermabrasion (exfoliating skin without lasers or chemicals). It's less a day spa, thean a perfectionist's pit-stop.